In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other truths concerning modern B2B advertising. We discuss how the purchasing trip is now totally fragmented as well as the manner in which area structure can help marketing professionals retake control of the di… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We review just how the acquiring journey is now completely fragmented and the way that neighborhood building can assist marketing professionals take back control of th… Read More